Born is a progressive sperm bank based in Denmark, determined to ethically grant those in need with the means to start a family. They chose us as their agency to spread their name through all of Europe. Working with them, we launched a unique campaign targeted at young men (in particular university students) to encourage them to donate sperm to help aspiring parents with fertility challenges. With awareness of how and where to donate sperm still low, we ran a geo-targeted display and social media campaign to drive reach and awareness across Denmark’s 3 major cities – focused on a range within 30km of the donation clinics. Despite the specific targeting parameters, the campaign managed to deliver over 2 million impressions in its first month, attracting a remarkable amount of new potential donors to the sign-up pages in a short period of time.