Playing the game of digital marketing

Written by: Paula G. Martín
January 20, 2023

Hi there! My name is Paula, and I’m a digital marketing specialist with a focus on Google Ads. I’ve been in the industry for a while now and I must say, I’m loving every minute of it.

I started my career as a community manager, but as soon as I discovered the PPC (pay-per-click) universe, I knew that was the path for me.

I love the world of Google Ads because it’s like a game of chess, but with keywords and budgets. It’s always a challenge to outsmart the competition and find the perfect combination of words and strategies to drive the best results. Plus, it’s a constant learning experience as the algorithms and consumer behaviour continuously change. And let’s be real, there’s nothing better than seeing those conversions and ROAs skyrocket.

When it comes to my approach to PPC, I like to keep things simple yet effective. I believe in creating campaigns that are tailored to the specific needs of the clients and their target audience. And my ultimate goal is always to drive results and help businesses grow.

One of the things I love most about my job is the non-stop learning. The digital marketing landscape is always changing and evolving, and it’s a thrill to be able to stay on top of the latest trends and techniques. When you’re a curious person like me, it’s easy to get bored of things, but when you work in digital marketing, you simply don’t have time for boredom. Plus, it’s pretty cool to be able to say “I’m a Google Ads expert” at parties.

But enough about me being cool at parties, let me tell you how I got here. I am originally from Spain – from the beautiful island of Mallorca. However, my love for new experiences and cultures led me to move to the lovely city of Copenhagen. That’s right, I traded in the sun for the chance to explore Nordic culture, and I don’t regret it one bit.

So, that’s a little bit about me. I’m thrilled to be a part of WeThink Social and to bring my expertise in Google Ads to the table. Let’s work together and make some magic happen!