Silk’n, a Dutch beauty device company, works to make beauty clinic technology accessible at home. To boost sales of their SilkyAir Flex hairstyling tool and LED face mask in Sweden, we assisted Silk’n with a three-month conversion campaign during the holiday season peak shopping period on TikTok, Snapchat, and Meta platforms. The campaign used a full funnel approach alongside collaborative ads with cosmetics retailer Lyko, which contained content that incorporated professional footage and UGC. The strategy was a major success, with the selected products selling out before the campaign ended.