Going from journalist to digital specialist

Written by: Oliver Taylor
January 9, 2023

Advertising in the digital age
Today, we can analyse the impact of our advertising efforts better than ever. Although it’s no secret that privacy laws increasingly encroach on capacities for analysis and targeting – we’re still better able to track and create results now than say, twenty years ago. More importantly, access to advertising has never been more decentralised. By that I mean anyone with a budget and an internet connection can learn it. But to do it well requires expertise. That’s what inspired me to learn its art and science.


Journalist to specialist 
Coming from an education of Business Communication, I was always interested in language, and how it can be used to influence minds. That’s the purpose of copywriting – salesmanship on print. Before becoming a copywriter and digital marketing specialist at WeThink, I worked for a non-profit financial services start-up hub called Copenhagen Fintech. My role here was social media management, content planning, and content production. This involved, among other things, interviewing and writing about financial services companies in the ecosystem. Although that was exciting – I wondered what would happen if I could scale writing to reach millions, rather than tens of thousands. That’s when I reached out to WeThink.


My job at WeThink
As a digital marketing specialist at WeThink Social, I get to work across multiple platforms; Google, Instagram, Facebook, TikTok, Snapchat, and more. We reach millions of users across these platforms and generate thousands of conversions on behalf of our clients. WeThink is not just another agency. We’re smaller, which means we deliver more personalised services, and have greater flexibility. We’re a tight-knit team that works together in creativity, strategy, and execution to deliver results. This makes working at WeThink a refreshing experience.