SAS EuroBonus Mastercard has an ongoing cooperation with SEB Kort, and over the last 6 years we have continuously developed and created a new communicative concept for both SAS EuroBonus Mastercard and SAS EuroBonus Mastercard Premium. We work with all the Nordic countries, where we have created a common thread through all communication on SAS’s own channels and not least all external channels.
On social media we are constantly influencing the consumer and the results have been outstanding. Especially the SAS EuroBonus Mastercard Premium Brand, which we have created from scratch, has achieved results over the last 2 years that far exceed our target.