27,000 craftsmen gamed to gain new product knowledge
27,000 craftsmen gamed to gain new product knowledge
Rockwool wanted to find craftsmen via social media. Our target group was built up through Facebook and banner displays and over a 3-month campaign period gamification was our driver.
Rockwool wanted to find craftsmen via social media. Our target group was built up through Facebook and banner displays and over a 3-month campaign period gamification was our driver.
Goals
- To increase brand awareness amongst craftsmen
- To introduce 3 new products
- To build relevant target audience and engage them via gamification
- To reintroduce the Rockwool App
Results
- We got over 27,000 people to play the game and learn about the 3 new products
- We got 70% more downloads than estimated
Randi Eller
Project Manager, Marketing & Business development, Rockwool
“We chose WeThink because they quickly proved that they were capable of thinking liberally skewed at the task. The agency has an integrated and insight-based approach, which was especially reflected digitally in the solution ”
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