How do you build brand awareness of Katjes Veggies in a playful and creative way?

The international candy brand Katjes wished to broaden the awareness of their candy being free from animal gelatin to a targeted audience in a tone of voice that didn’t have a political stance. WeThinkSocial created a digital strategy primary carried by various social medias in line with their existing strategy. We identified and mapped out their targeted.

audience and their digital behavior and collaborated
with relevant influencers to reach a large audience within
the identified target group. We created a creative visual
identity for social media where we communicated Katjes
free from animal gelatin through engaging content
– animations, images, quizzes, blogposts and PR.

How do you build brand awareness of Katjes Veggies in a playful and creative way?

The international candy brand Katjes wanted to increase awareness that their products were made from animal-free gelatin to a targeted audience in a tone of voice that didn’t have a political stance. WeThinkSocial created a digital strategy primarily supported by various social media forms in line with their existing strategy. We identified and mapped out their targeted audience and their digital behavior, and collaborated with relevant influencers to reach a large audience within the identified target group. We developed a creative visual identity for social media where we communicated the fact that Katjes products are made without animal-based gelatin through engaging content – animations, images, quizzes, blog posts and PR.

Goals

  • To create engaging and relevant content
    disseminating
    the message that Katjes candy is free from animal
    gelatin

  • To establish a campaign Facebook site as a community
    for all content

Results

  • Reached and engaged more than 500,000 unique
    users
  • Built a relevant community with engaging content
    – resulting in an increased engagement rate of 110%

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