How do you brand Huawei as the preferred smartphone, being feature frontrunners to the consumer?

Through creative and clever communication, WeThinkSocial developed a social media strategy closely together with Huawei Denmark. Relevant content from the global team was culturally adapted to fit the Danish market alongside WeThinkSocial, creating localized, visually strong content in a tone of voice that was aligned with Huawei’s overall branding. The basis for Huawei was to have two branding tracks; one ongoing track where day-to-day branding was either adapted from the global team or developed by WeThinkSocial; and one campaign track where WeThinkSocial developed the strategy and concept and executed the campaign. 

The Huawei P10 campaign branded the new smartphone
P10 through a social media campaign – #Perfect 10.
WeThinkSocial positioned Huawei P10 as the perfect
smartphone for portrait photos, making the target group spokespersons for the launch of Huawei P10.
The concept for #Perfect10 was to create 10 portraits with
10 stories. It was Huawei’s target group who nominated and
voted for the best stories, which WeThinkSocial filmed and photographed telling each of the people’s unique stories.
It finished up with 10 portraits shot with Huawei P10, showing
the perfect portrait taken with the new smartphone.

How do you brand Huawei as the preferred smartphone, being feature frontrunners to the consumer?

Through creative and clever communication, WeThinkSocial developed a social media strategy closely together with Huawei Denmark. Relevant content from the global team was culturally adapted to fit the Danish market alongside WeThinkSocial, creating localized, visually strong content in a tone of voice that was aligned with Huawei’s overall branding. The basis for Huawei was to have two branding tracks; one ongoing track where day-to-day branding was either adapted from the global team or developed by WeThinkSocial; and one campaign track where WeThinkSocial developed the strategy and concept and executed the campaign. The Huawei P10 campaign branded the new smartphone P10 through a social media campaign – #Perfect 10. WeThinkSocial positioned Huawei P10 as the perfect smartphone for portrait photos, making the target group spokespersons for the launch of Huawei P10.
The concept for #Perfect10 was to create 10 portraits with 10 stories. It was Huawei’s target group who nominated and voted for the best stories, which WeThinkSocial filmed and photographed telling each of the people’s unique story. It finished up with 10 portraits shot with Huawei P10, showing the perfect portrait taken with the new smartphone.

Goals

  • To brand Huawei P10 as the perfect smartphone for
    portrait photos

  • To engage the target group and allow them to be our spokespersons – branding Huawei P10 from an authentic
    and personal perspective.

Results

  • Unique reach of more than 1 million people branding
    Huawei P10
  • More than 14,500 people shared, commented and participated in the campaign #Perfect10
  • Engaged more than 250,000 people

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