A 225% better click rate gave E.ON Hotel Solutions increased brand awareness
Hotels around the world are implementing green solutions to minimize their environmental footprint and meet guests’ wishes for sustainable hotel stays. E.ON wanted to be a part of this market and development.
We developed the concept from name to digital communication strategy. And with a very narrow target group, it required a special strategic approach to both creative design and media choices.
A 225% better click rate gave E.ON Hotel Solutions increased brand awareness
Hotels around the world are implementing green solutions to minimize their environmental footprint and meet guests’ wishes for sustainable hotel stays.
E.ON wanted to be a part of this market and development. We developed the concept from name to digital communication strategy. And with a very narrow target group, it required a special strategic approach to both creative design and media choices.
Goals
- To increase brand awareness amongst hotel owners
- To increase the number of followers on Facebook and LinkedIn
- To build a relevant target audience and engage it with the brand
- Get visitors on E.ON.dk
Results
- We increased the click rate to the site by 255%
- Through ongoing data-driven target-group optimization, we have created a relevant and enthusiastic target audience
- LinkedIn Inmail had an opening rate of over 62.5%
Lars van Hauen
E.ON Chief Innovation Officer
“WeThink has a good business understanding and approach, and not least a common unified interest in creating a concept that manages to explain a complex product in a simple, communicative and visual way.”
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