How do you brand and position a new car repair chain as the top choice?

How do you brand and position a new car repair chain as the top choice?

The car repair industry is undergoing a digital transformation where booking a service, the status of the service and communication with the mechanic has to be more easily accessible. WeThinkSocial created a visual identity and strategy for the presence of CarPeople on social media with the primary message that you can book online whenever and wherever you want. By focusing on Facebook as their primary driver, WeThinkSocial enhanced brand awareness and increased the number of followers to the page. The ongoing strategy was supported by various campaigns engaging the target group on Facebook and driving traffic to the website.

The car repair industry is undergoing a digital transformation where booking a service, the status of the service and communication with the mechanic has to be more easily accessible. WeThinkSocial created a visual identity and strategy for the presence of CarPeople on social media with the primary message that you can book online whenever and wherever you want. 

By focusing on Facebook as their primary driver, WeThinkSocial enhanced brand awareness and increased the number of followers to the page. The ongoing strategy was supported by various campaigns engaging the target group on Facebook and driving traffic to the website.  

Goals

  • To increase brand awareness amongst consumers

  • To increase the number of followers on their Facebook page

  • To increase consumer engagement and drive traffic to the website

     

     

Results

  • Reached more than 1,000,000 unique people within the target group
  • Increased new followers by 129.36%
  • Traffic engaged and driven to the website increased by 30.25%

Rikke Møller

Chain Coordinator 

“With great insight and creativity, WeThinkSocial provided us with a clever social media strategy. Whilst staying true to our target group, they developed and created a unique visual identity primarily for Facebook, which made CarPeople stand out from our competitors. They handled everything from content creation and paid social to optimizing campaigns and reporting in close cooperation with us, and doubled our followers over a short amount of time.”

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