How do you communicate the advantages of Pure Biotic to a niche target group?
Together with Acupharma – a Danish healthcare company – WeThink Social branded American Renew Life and their product Pure Biotic through a digital strategy where social media was the primary driver. WeThink Social tapped into a greater health trend of being healthy both inside and out through natural supplements.
The campaign focused on how the bowels have a greater impact on our overall health than you think. We positioned Renew Life Pure Biotic as the natural choice and linked the communication to health, well-being and lifestyle, creating a visual universe using existing graphics and bringing them alive through motion graphic design.
How do you communicate the advantages of Pure Biotic to a niche target group in a visually appealing way?
Together with Acupharma – a Danish healthcare company – WeThinkSocial branded American Renew Life and their product Pure Biotic through a digital strategy where social media was the primary driver. WeThinkSocial tapped into a greater health trend of being healthy both inside and out through natural supplements.
The campaign focused on how the bowels have a greater impact on our overall health than you think. We positioned Renew Life Pure Biotic as the natural choice and linked the communication to health, well-being and lifestyle, creating a visual universe using existing graphics and bringing them alive through motion graphic design.
Goals
- To reach 1,000,000 unique people within the target group
- To engage the audience through social media advertisements and digital interactive ads
- To get clicks to website
Results
- Reached more than 1,500,000 relevant unique people within the target group
- Engaged more than 150,000 people
- A performance above the goal regarding clicks to website at 130%
Christina Skive
Owner of AcuPharma
“From the beginning, WeThinkSocial demonstrated great commercial understanding. By using influencers, social media and animation, they managed to create a campaign across multiple platforms, communicating the more complex advantages of Pure Biotic through a sharp social media strategy.”
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