How do you communicate the advantages of Pure Biotic to a niche target group?

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Together with Acupharma – a Danish healthcare company – WeThink Social branded American Renew Life and their product Pure Biotic through a digital strategy where social media was the primary driver. WeThink Social tapped into a greater health trend of being healthy both inside and out through natural supplements.

The campaign focused on how the bowels have a greater impact on our overall health than you think. We positioned Renew Life Pure Biotic as the natural choice and linked the communication to health, well-being and lifestyle, creating a visual universe using existing graphics and bringing them alive through motion graphic design.

How do you communicate the advantages of Pure Biotic to a niche target group in a visually appealing way?

Together with Acupharma – a Danish healthcare company – WeThinkSocial branded American Renew Life and their product Pure Biotic through a digital strategy where social media was the primary driver. WeThinkSocial tapped into a greater health trend of being healthy both inside and out through natural supplements.
The campaign focused on how the bowels have a greater impact on our overall health than you think. We positioned Renew Life Pure Biotic as the natural choice and linked the communication to health, well-being and lifestyle, creating a visual universe using existing graphics and bringing them alive through motion graphic design.

Goals

  • To reach 1,000,000 unique people within the target group

  • To engage the audience through social media advertisements and digital interactive ads

  • To get clicks to website
 
 
 

Results

  • Reached more than 1,500,000 relevant unique people within the target group

  • Engaged more than 150,000 people

  • A performance above the goal regarding clicks to website at 130%

Christina Skive

Owner of AcuPharma

“From the beginning, WeThinkSocial demonstrated great commercial understanding. By using influencers, social media and animation, they managed to create a campaign across multiple platforms, communicating the more complex advantages of Pure Biotic through a sharp social media strategy.”

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