How do you build brand awareness for a newly started company through Facebook?
That was the challenge we received three years ago when we first started our collaboration with 100% Autotjek. Back then, 100% Autotjek was a brand-new company with the vision of working with used car salesmen across the country, and of providing the Danes with better opportunities for buying reliable used cars. We created a recognizable SoMe identity consisting of
live animations that easily explained the advantages of the brand. This soon created a reasonable crowd, which distributed the messages across the entire country. We still enjoy regular cooperation with 100% Autotjek, helping them to sell quality-assured used cars and achieve even more successful collaborations with used car salesmen.
How do you build brand awareness for a newly started company through Facebook?
That was the challenge we received three years ago when we first started our collaboration with 100% Autotjek. Back then, 100% Autotjek was a brand-new company with the vision of working with used car salesmen across the country, and of providing the Danes with better opportunities for buying reliable used cars. We created a recognizable SoMe identity consisting of live animations that easily explained the advantages of the brand. This soon created a reasonable crowd, which distributed the messages across the entire country. We still enjoy regular cooperation with 100% Autotjek, helping them to sell quality-assured used cars and achieve even more successful collaborations with used car salesmen.
Goals
- To increase brand awareness amongst car salesmen and Danes who want to buy a used car
- To increase their followers on Facebook
- To build a relevant target audience and engage it with the brand
Results
- We have increased the numbers of followers by 270%
- We have achieved more than 4,741,000 impressions
- Through ongoing data-driven target group optimization, we have created a relevant and enthusiastic target audience
- We have established 100% Autotjek as a well-known brand amongst Danes who want to buy a used car and car salesmen all over Denmark
Kamilla Sandbæk
Head of Marketing 100% Autotjek
”Since we started our collaboration with WeThink, we have noticed how the interest in 100% Autotjek has significantly increased. Thanks to their strong insight into our target group, every single month they manage to produce trustworthy and creative content and focus our advertising, resulting in extraordinary achievements that meet or exceed our KPIs.”
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